WS1: Tourism Trends


Workshop on Tourism Trends

Chair: Markos Danas
General Secretary of the Hellenic Association of Municipalities with Thermal Springs
Thessaloniki, Greece

M Danas

Markos Danas 
General Secretary of the Hellenic Association of Municipalities with Thermal Springs 
Thessaloniki, Greece 
Markos Danas was born in Thessaloniki in 1973. He is a manager with great experience in private and public sector, specialized in marketing strategies and business administration.From 2013 he has been the Secretary General of the Hellenic Association of Municipalities with Thermal Springs (HAMTS). He is member of the Committee for the Protection of Thermal Natural Resources and also member of the working team for the distribution of thermal water of the Ministry of Tourism. Since 2017 he has been member of the Executive Council of the European Historic Thermal Towns Association (EHTTA) and from 2007 to 2010 he served as CEO of the Thermal Springs of the municipality of Lagkadas.Markos Danas has given many lectures for the development of Thermal Springs all over Greece and has written many articles about this issue. He has graduated from the Technological Institute of Thessaloniki, School of Business Administration and Economics, department of Marketing and holds an MBA from the Hellenic Management Association. He also holds a diploma in e-tourism (m-commerce and e-marketing in tourism) from the National and Kapodistrian University of Athens. Moreover he is member of the Think Tank Intervention in Thessaloniki Greece.

A Roadmap for Sustainable Management of Greek Thermal Springs

Thermal springs have always played an important role to the local economies of many Greek rural or semi urban areas. Previews decades thousands of visitors were visiting each year the thermal baths and the income inflow to the thermal regions was of great importance for the sustainability of the local communities. The period of decline and depression that followed has revealed the inefficiencies in the legislation, in the existing infrastructures and in the management of these thermal units. Last three years there has been a shift with the implementation of strategic planning which has resulted in important improvements, but is it enough to address a new era of development in the Greek thermal springs? What steps should be followed for the creation of a strong number of well organized, sustainable enterprises that can offer high level thermal therapeutic services that can be included to the tourist packages of the destinations? Which type of management is needed and how the European knowhow can be implemented in our national thermal tourism concept? This paper is aimed to provide specific answers.


Lazaridis Georgios  



 Alexs Kainadas

Alexis Kainadas 
Business Development & Management Consultant at Advanced Management Systems 
Thessaloniki, Greece  

Alexis Kainadas was born in Thessaloniki, Greece on the 1 st Sept 1956. He has graduated the Economic Sciences of the Faculty of Legal and Economic Sciences of the Aristotle University, Thessaloniki and has obtained a Post Master Degree in Management and Marketing at the University Paris IX Dauphine, France. 
Ηe has worked for over 25 years as an employee in basic, middle and executive level positions of industrial and commercial holdings, multinational companies in Greece, in the banking sector as well as in the Consulting Business. He is a member of the Hellenic Society for Systemic Studies (HSSS) and ex member of the Hellenic Management Association and the Human Resources Management Institute (EEDE). Since 2001 he is self-employed working as an independent consultant, dealing in Business Development and Management, whilst in recent years he added to his activities Trading and Production of Agricultural Products as well as setups of Environmental and Waste Management Systems. 
Contact details: WEB: , , mob +30 6944227230


a joint study by Alexis Kainadas, Costas Flocas and Chris Papadakis

The challenging issue:

Perishable services such as hotel accommodation, airline reservations, or cargo capacity, can be sold only until their time of peril, i.e. the night of the actual hotel stay (for vacant rooms), a flight’s departure time (for empty seats) or the sail of a freight vessel (for available cargo space).Until that expiration deadline occurs, the sales departments of these service providers must exhaust all their efforts to either: A) Maximize the volume sold of their available inventory, OR B) Optimize the revenue to be collected form the expressed market demand at any given time.While statistical analysis of historical demand data and sales volume can provide valuable information for prediction estimates, there is no mechanism invented yet to gauge confirmed demand for such services in real time, nor any system exists to provide this sort of constantly evolving business intelligence to a decision-making process or tool. 

 The tourist system 

 In the wide tourism sector, many services have an expiration date and time. On expiration, the owner of the expired service inventory either profits from the value of the volume sold or accumulates losses on unsold inventory, including its opportunity cost. This profit-loss notion, may cause system entropy either through excess offer or overpriced/under-priced services, within a specific time period and unbalanced subsystems which may lead to various reactions; usually unstable conditions create a negative impact on the subsystems, which are either obliged to adapt to new circumstances or collapse ending their entire existence. In the hotel industry, profit is an important parameter for systemic survival. Accurately measuring and efficiently managing demand is the main purpose of this study. 

 The PER.SE.A.S. Solution (PERishable SErvices Auctioning System) 

 The studied solution and concept to effectively deal with the void in managing perishable services, is an approach for further study and development and is based on the ambition of creating a technology – “The Tool”. This tool will capture and exploit critical business intelligence, hidden in completed online sales transactions, also enabling other sales management choices, while constantly and dynamically optimizing sales volume and/or revenue, through the use of sophisticated online auctions of such perishable services.By continuous real time information collection and readjustment of key auction characteristics, namely a) the starting price of an auction, b) an auction’s duration, c) the starting time of an auction (with respect to the distance to time of expiration - peril) and d) the remaining volume of unsold capacity due to expire, the demand for any service can be used to increase significantly gains in either sales volume or yield optimization of services, in benefit of any profit-oriented organization.The constantly added value to a perishable service before its expiration, along with the innovative approach of the proposed tool, is a feature missing from the existing sales channels of such services today, enabling strategic choices and decisions to both sellers and buyers, BUT also providing valuable information on “lost” value of unsold services, giving critical insight for elaborating strategies to redefine the next generation of services.