The 15th annual National & International Conference of the Hellenic Society of Systemic Studies (HSSS) will be held in Piraeus, Greece from the 29th to the 30th of November 2019 at the University of Piraeus, Piraeus, Greece, under the auspices of the Department of Informatics, University of Piraeus The theme of the Conference is "Systemics and Business Intelligence", with applications in both public and private sector organizations, across a wide spectrum of service and production industries.

It is an axiomatic tenet today that organizations operate in complex environments that change frequently due to social-cultural, legal, economic, political, environmental, ethical, demographic, and technological influences. Indeed, increasing uncertainty seem to be the only constants in our turbulent world. This uncertainty is in part a result of the pluralistic differences in people’s perception of reality, the varied believes, attitudes, and values that drive their complex motivations, and issues associated with culture, politics, and power structures. Systems theory proposes that systems are open to and interact with their environment in the form of a continual exchange of matter, energy, and information. This exchange is realized through the system’s boundary, which is the spatial, temporal, and/or conceptual boarder that separates the system’s interdependent elements from the environment. The system’s environment in turn, is composed of those elements and their properties that are not a part of the system but which nevertheless have an impact on the state of the system. Professional Systemics bridges the gap between theory and practice and promotes the use of effective Methodologies and Multi-Methodologies in managing meaningful stakeholder engagement. 

"Systemics and Business Intelligence" is an umbrella term encompassing a range of activities through which an organization involves persons or groups who may be directly or indirectly affected by the decisions it makes and/or influence the outcome of its decisions, either positively or negatively. Stakeholders include business partners, customers, suppliers, national or local government bodies, civil societies, special interest groups, affected communities, and others. Organizations that actively engage their stakeholders gain valuable insight into the various issues that motivate their behavior, and align their business practices with their stakeholders’ needs and expectations, thus driving long-term equity and sustainability.     

A systems approach allows the organization to successfully apply a holistic approach for the purpose of engaging in a meaningful dialogue with its stakeholders in order to achieve a level of effective operation through fact-based decision-making, which in turn gives the organization awareness of the long term consequences of its actions (actions taken or avoided). Further, through a systems approach, the policy-maker is in a better position to redefine the issues at hand, rather than apply modifications of older solutions which may have been employed in the past.

The fields of theoretical and applied research that will be addressed by the conference include but are not limited to the following:

The fields of theoretical and applied research that will be addressed by the conference include but are not limited to the following:


     Systemic Methodologies and Multi-Methodologies
     DCSYM Case Tool
     VSM and its applications
     Business Dynamics
     Dynamic Business Model Canvas
     Systemics for Agile Project Management

Business Intelligence (BI):

     Strategies and technologies for BI
     BI for business operations
     Knowledge management
     Decision support systems
     Business performance management
     Complex event processing
     BI for business opportunities
     BI for empowering organisations
     BI and business analytics
     Integrated business planning
     Real time business intelligence

     BI in touristic destination management

Business Modelling:

     Business Process Management

     Formal modelling
     Computer systems modelling
     Real-time modelling
     Embedded systems
     Mobile and intelligent agents
     Manufacturing and transportation systems

Digital Marketing:

     Marketing of Innovation
     Social Media Marketing
     Mobile Marketing
     Network analysis
     e-branding & Brand Experience
     Management Digital marketing
     Marketing and Electronic Commerce
     Marketing Analytics
     Marketing Research
     Marketing Information Systems
     Marketing of Emerging Technologies.
     Sustainable Marketing Distribution
     Integrated Marketing
     Strategic Marketing Services
     Marketing Services Branding/Online
     Marketing Management
     B 2 B and B 2 C Marketing
     Pricing Strategies in Marketing
     Collaborative Marketing
     Global Business Marketing

General Issues:

     Corporate Social Responsibility & Sustainability
     Risk Management & Business Continuity
     Negotiation & Conflict Management
     Media Relations
     Compliance Management
     Marketing/Brand and Consumer Communication
     Total Quality Managemenet
     Social Media Engagement
     Customer Relations Management
     Supplier Management
     Human Resource Management
     Environmental Management
     Project Management
     Change Management